Logo Redesign of Psychotherapy Center
Anima Plus Logo Redesign
Anima Plus is a psychotherapy center from Niš, well-known for its long-standing identity built around the symbol of a lighthouse. For the rebranding project, the goal was to modernize the visual identity while preserving its essence. The redesigned logo introduced a contemporary look but kept the iconic lighthouse and the recognizable motto: “Vaš Svetionik” (Your Lighthouse).
Client
Anima Plus
Date
March 2022
Industry
Health
Scope of work
Logo Design
Illustration
Rebrand
Problem
Although Anima Plus had strong recognition in the community, its previous visual identity felt outdated and inconsistent with the professionalism and warmth the center provides. The challenge was to refresh the brand without losing the emotional connection and trust clients already associated with the lighthouse symbol.
Challenge
The key challenge was to strike a balance between continuity and modernization. The new brand had to look fresh and professional enough to attract new clients, while still honoring the long-standing visual elements that existing clients valued and recognized.
Solution
The rebranding retained the lighthouse as the central element of the logo, modernized with cleaner lines, balanced typography, and a refined color palette. This allowed Anima Plus to preserve its identity and motto “Vaš Svetionik”, while presenting itself as more approachable, trustworthy, and contemporary. The result is a brand that reflects stability and guidance—core values of psychotherapy—while resonating with both loyal and new clients.
