Visualizing Neighborhood Identity
Žitopek T-shirt Design
Žitopek T-Shirt Campaign was conceived to strengthen the local presence and community engagement of a well-established bakery brand. The project centered on combining neighborhood-specific illustrations with locally inspired quotes, transforming everyday customer rewards into a meaningful celebration of city identity and brand loyalty.
Client
Žitopek
Date
July 2023
Industry
Bakery
Scope of work
Illustration
Graphic Design
Fashion
Problem
The local bakery wanted to increase customer engagement and reward loyal buyers while strengthening its connection to the community.
Challenge
The goal was to design a series of unique T-shirts that would not only feel like a meaningful reward but also reflect different parts of the city in a way that locals could instantly relate to. Each design needed to be visually appealing, location-specific, and tie in a quote that resonates with the neighborhood’s spirit — all while aligning with the bakery’s brand identity.
Solution
I created a collection of custom illustrations, each representing a distinct part of the city, paired with locally-inspired quotes. The visuals combined playful detail with strong graphic elements, making the shirts feel like collectible items. This campaign turned everyday purchases into a personal connection with the bakery and the city, sparking both word-of-mouth and repeat visits.
